Action Aliens Text IDs
Writer/Producer
VICELAND's Text ID interstitials were a direct line to the channel’s audience. We didn’t use voiceover; we used self-aware, irreverent text to speak directly to the viewer. We wanted the viewer to know that there are human beings behind our channel. Text IDs have been part of VICELAND's brand identity since its inception. Unlike traditional commercials, they feel like native content and keep viewers engaged.
To drive to the season 2 premiere week of Action Bronson Watches Ancient Aliens, I created some fun standalone channel IDs that play with some sentiments around extraterrestrial life in our universe.