SKATELAND

Strategist/Creative Producer

(I also wrote and produced this case study)

SXSW has been VICELAND’s most successful event to date—with record-breaking attendance, major brand recognition, and growing consumer engagement year after year. For 2019, the task was to unite four different lines of business into a massive and seamless consumer experience just steps away from the convention center.

Over the course of four days, the activation created mass awareness of VICE LIVE, reinforced the VICE master brand while strengthening the VICELAND and VICE Studios brands, generated major press / buzz, created dope content, and made a little cash selling merch.