Select projects
This is a small selection of highlights from my time at Reed Words. Email me at nazgol.farkhondeh@gmail.com for a closer look behind-the-scenes, or to learn more about other projects.
SiriusXM
Creating a total transformation from satellite radio to a best-in-class streaming experience.
HBS Executive Education
Rewriting the story of one of the world’s most iconic institutions.
Tenayo Foods
Building a crave-able brand from scratch.
Creative Strategy
Positioning
Tone of Voice /Personality
Social Strategy
Copywriting (Web, packaging, digital)
Zoox
Defining how the world experiences a first-of-its-kind autonomous ride-hailing service.
Positioning
Messaging
Rider Experience Playbook
Copywriting
Naming & Nomenclature
UX Writing